Visa Inc is an American multinational
financial services corporation head quartered in San Francisco, California,
United States. It facilitates electronic funds transfer throughout the world,
most commonly through Visa branded credit cards and Debit cards. Visa does not
issue cards, extend credit or set rates and fees for consumers; rather visa
provides financial institutions with visa branded payment products that they
then use to credit, Debit, prepaid and cash access programs to their customers
In 2008, according to the Nilson report, Visa held a 38.3% market share of the
credit card market place and 60.7% of the debit card market place in the United
States. In 2009, Visa Global Network (known as visa-Net) processed 62 billion
transactions with a total volume of $ 4.4 trillion.
Visa
has operations across Asia – pacific, North America, Central & South
America, The Caribbean, Western Europe, Central & Eastern Europe, Africa
and Middle East. Visa Europe is a separate membership Entity that is an
exclusive license of visa Inc’s trademarks and technology in the European
region, issuing card such as visa Debit.
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